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Events Live Right Now in Fredericksburg

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Innovation By Imagination

The Bill Carroll Foundation also offers a Record Label for new and established artists called the Groove Factory.

We specialize in finding and recording people with Special Needs with musical talent in our full-service audiovisual recording studio. Our audio engineers are the pros when it comes to making your project/event sound the way it deserves. The Groove Factory, our studios, and our production team can record and mix your next project or we can come to your next event and record & mix your set live.  Whichever you choose, The Groove Factory is ready when you are. 


Our Record Label, The Groove Factory, offers artists, musicians, DJs, and Entertainers a one-stop shop for management, album creation, live audio and video recording, music video production, professional sound and lighting for your live performances, marketing materials, web design, booking assistance and promotion.

The Groove Factory is also a completely innovative live entertainment package. We’ve created a whole new show experience with musicians, DJs, and dancers creating music together on stage that cultivates energy like no other group.

The Groove Factory: Innovation Through Imagination.

The following are just a few of our professional services that we offer at the Bill Carroll Foundation's Production Department:

Show Production

Sound Reinforcement

Mobile Recording

Laser Light Projectors

Special Effects


Staging & Rigging

Audio Recording

Video Production


Stage Lighting

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